Your online reputation is more important than ever in 2023. With most consumers checking reviews and doing online research before patronizing a business, you need an effective strategy to manage your brand’s reputation across the web. This year, be proactive rather than reactive when it comes to monitoring and improving how your business is perceived online.
Respond to Reviews
Whether you’re on Google My Business, Facebook, Trip Advisor, Yelp or any other review platform, make sure you are monitoring mentions of your company and responding promptly to customer feedback. Create filtered alerts and assign team members to provide thoughtful, customer-focused replies showing that you listen and care. Responding respectfully – even to less-than-stellar reviews – makes customers feel heard while improving brand sentiment for potential buyers.
Update Listings Consistently
Does your business have active, accurate listings on sites like Google My Business, Yelp, TripAdvisor, Yahoo and others relevant to your industry? Check them regularly for incorrect details or sparse information that could be enhanced with photos, helpful descriptions and comprehensive offerings. Keeping listings robust shows customers you pay attention to detail while establishing your locations prominently across channels.
Use Monitoring Software
Rather than manually searching for brand mentions frequently, use free or paid software tools like Hootsuite, Awario, Ninjalitics, ReviewTrackers and others to monitor discussions involving your business across Facebook, Twitter, news sites, forums and other channels. Set up custom notifications so you see relevant chatter in real time, allowing for quick positive or reputation-repairing responses.
Push UGC Across Properties
When customers post great photos, videos, comments or reviews about your company on Google, Facebook, Instagram or elsewhere, spotlight them! With permission, re-post that user-generated content organically on your own blog and channels, using relevant hashtags. UGC promotes authenticity while broadening your positive online presence exponentially.
Make online reputation management something your marketing team does daily in 2023, not just when problems arise. Being vigilant across review sites, listings, search and social will enable you to showcase your brand’s customer experience prominently this year.